My Projects

Welcome to my professional portfolio! Here, I showcase my work in business strategy, digital marketing, and corporate consultancy. Feel free to explore and learn more about my expertise in innovation, market strategy, and business growth.

Flexio: A Lean Startup Approach to Physiotherapy

Download the venture plan

📌 The Challenge:

Private physiotherapy lacks accessibility, personalisation, and digital integration.

We identified a market gap for an innovative, user-focused solution.

📌 The Solution:

Using lean startup methodology, we developed an MVP (Minimum Viable Product) that tested key functionalities:

Explored different MVP approaches (Concierge, Piecemeal, Wizard of Oz) to test customer engagement.
Integrated smart scheduling, tailored recovery plans, and digital therapy guidance to improve accessibility.
Used customer feedback loops to validate and adjust our strategy dynamically.

🚀 Key Takeaways

Gained expertise in analysing consumer behaviour.
Developed skills in rapid idea validation.
Learned to implement agile business solutions.
Developed strong iteration and adaptability skills.

ACCESSIBLE

PHYSIOTHERAPY

Twister Unfrozen: Guerrilla Marketing Plan

D&D Blood Awards

📌 The Challenge:

Gen Z (16-18) is oversaturated with traditional marketing. They demand interactive, immersive experiences. How do we redefine engagement with an unconventional, digital-first campaign?

🎯 The Strategy

Out-of-Home (OOH) Activations: Designed interactive Twister sculptures in high-footfall areas where participants "unfroze" the installation through challenges and social sharing.
User-Generated Content (UGC): Leveraged TikTok & Instagram engagement driving organic reach.
Influencer Partnerships: Created collaborations with micro and macro influencers.
Strategic Branding & KPI-Driven Actions: Research-backed approach to digital engagement.

🧠 Key Takeaways

Marketing Campaign Design: Understanding segmentation, branding, and digital integration.
Performance Metrics & KPIs: Developed measurable actions to track engagement.
Strategic Positioning: Bridging physical & digital experiences for brand storytelling.

Download the Marketing Plan

Digital Branding & Social Media – Leveraging UGC & Brand Collaborations

✔ 200,000+ followers across platforms, generating over 5M+ impressions.

✔ Successfully partnered with brands like Hollister, Xiaomi, Unidays & ASOS.

✔ Content strategy focused on engagement, storytelling & UGC-driven marketing.

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✅ My Approach to Content Creation

📸 Visual Storytelling → Crafting engaging, authentic content that resonates.
🔥 Trends & Timing → Leveraging platform analytics to optimise reach.
🎯 Strategic Brand Positioning → Ensuring high conversion potential for brands.

190k+ Impressions
2,000+ Conversions

Data Driven Decisions

Growth

150k+ Impressions

Corporate Consultancy
at Gardiner & Theobald

Internship - London - January 2025

📌 Key Responsibilities:

Assisted in collating and standardising project deliverables for the Royal Observatory Greenwich.

Attended project meetings, took minutes, and summarised key actions for stakeholders.

Conducted site visits to Somerset House and The Courtauld, gaining insight into heritage conservation.

Reviewed procurement strategies, risk assessments, and cost reduction planning for live projects.

Observed how tendering processes and contractor selection are managed for large-scale developments.

📌 Skills & Knowledge Gained:

Project Coordination & Documentation – Understanding how construction and consultancy firms structure and track project progress.

Technical Exposure – Learning about RIBA Stage 4 deliverables, procurement processes, and contract structuring.

Heritage & Conservation Work – Gaining insight into balancing modern upgrades with historical preservation.

Professional Communication – Developing skills in note-taking, report summarisation, and engaging with professionals.

Royal Observatory Greenwich

Renovations

Marketing Lead at Brand ABC

I spearheaded a successful digital marketing campaign that resulted in a 200% ROI for the client. Click here to discover the details of this project.